Cash flow is an important aspect of any business. For this week’s blog, we’re sharing an Infographic that our parent company, Member Solutions, has created. It’s filled with tips to keep your business’ cash flow pumping. Check it out, then let us know what you think …

There are several things to consider before raising member rates. When should I increase the price? … Who should get the increase? … How do I deliver the news? … Will it affect my sign-up rates? … What are other local businesses charging? … While there’s no clear-cut method for a Fitness business to follow when raising rates, there are several areas to think through before changing what you charge members. This blog highlights the most important.  

Forecasting your finances is an important part of any business, but even more important for a Fitness business because it is serviced-based. All serviced-based businesses need to keep a close watch on the revenue that is brought in each day and the potential revenues for the rest of the month. How you sell your services will ultimately determine how you forecast your finances. Luckily myVolo online software has you covered no matter how you want to see this information or how you sell your services.

It does not matter if you are trying to achieve $50k a year or the elusive seven-figure revenue for your Fitness business. Either way you will need to know your numbers. The question is: What numbers? Ask five experts and you will receive five different answers. Who is telling the truth is where most Fitness entrepreneurs are left scratching their heads. The reality is that all five experts are most likely correct.

I have been very fortunate to run a successful Fitness business for the past 13 years, but I would be lying if I said it was all because of strategic planning and systems development. Not that I do not treasure both of those as a necessity for any Fitness business, but the reality is that it has always come down to who I hired and the tools given to them to succeed.

Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is what every Fitness business should strive for. 

Now the beer, pretzels, and chicken wings may not resonate with the Fitness industry, but that concept of everyone meeting others and just having a great time is definitely needed.

In essence you want your facility to become a gathering place for people. It should be a place where everyone meets to go out for a run, comes to get that great workout, or just meets up with a friend to do some Yoga or stretching.

Every year in April, millions of people start their annual Spring cleaning around the house and yard. I saw a list the other day that had over 15 items on it … and that was just the “indoor list”. It covered everything from storing the winter comforters to re-sealing the bathroom grout. It was truly a crazy list. But we all need to do it. As the days get longer, our homes become a place where people gather, mingle and have a BBQ or deck party. For this, the house needs to look good … right?

We’ve been talking a ton about lead management — how to generate leads, capture leads, follow-up with leads. Now it’s time to take a look at the next big obstacle Fitness business owners face … lead workflow.

A lead workflow is quite simply the processes that your Fitness business will use to follow up with new prospects.

In myVolo studio management software, we can create specific lead workflows to attach to different marketing campaigns and offers.

Everyone is busy and having 100 emails stacked up in your email inbox can be overwhelming, even if it is information you requested. Most people just do not have time to sift through each email. Instead they develop quick ways to sort through messages by seeing who sent it, reading the subject line, or reading the first sentence to determine which messages get their time and attention. So how do you make it so your emails to your Fitness leads that wanted more information don’t get deleted as soon as they’re received?

Last week I discussed “5 Things You Need for Effective Fitness Business Lead Management”. This week, I will elaborate on some of the specific areas for lead management … primarily automated workflows and lead sources.