Volo Innovations

Guest Blog by Joe Carabase

Why make things harder than they have to be? Less work is more favorable than more work for the same result. Yet most fitness professionals (including myself up until recently) try to reinvent the wheel over and over rather than leverage what is already created.

Whether the bulk of your clientele are athletes looking to improve their performance or are busy people looking to burn fat, you are probably repeating yourself multiple times a day through multiple communication channels e.g in person, email, video etc.

Take a step back, jump outside your business and ask yourself how can I do this more efficiently?

My new mantra is to leverage everything. Here are some examples of leveraging that has allowed my business to expand while saving me a ton of time:

• Prospect within current clients: Within your clientele base and personal network, there are people will nutritional needs (both meal plans and supplements), who work at big companies, who are a part of social groups etc., do your clients know ALL the services you offer? Have you asked for referrals? Speaking opportunities?
• Pay attention to problems and create solutions: I would literally spend hours designing an info product, guessing what I thought people would want out of a product rather than listening to my clients problems. Leverage people who are asking for a solution and make that solution accessible to others.
• Create videos for the great content you put out: Every day we answer the same questions, we design killer routines etc. Record a small clip of a routine or of you answering a question. Not only will it be useful to share with all your clients, you can now send it to a website like viddler or youtube to offer it to the public. The Flip Mini Video Cam makes creating and editing videos extremely easy.
• Save emails and organize workouts: I am very personable to all my clients but I also make a conscious effort to save all emails with generic info such as maintenance workouts, info on programs/boot camps etc. Rather than writing new cardio workouts over and over for different clients, save the cardio workouts on in a customized template in an organized folder

Be aware of everything you are doing: can you leverage it? If not, then is it worth creating?

Joe is a certified personal trainer through the Aerobic and Fitness Association of America (AFAA), and the American Council on Exercise (ACE). Joe also teaches personal training at Branford Hall Institute through NASM and ACE. He earned a degree in Business Administration from the Isenberg School of Management at the University of Massachusetts of Amherst. He is the owner of Carabase Training.com, specializing in online and on-site training programs for busy people