Your Fitness Business and Health Care Legislation
Posted by Nikki Layton on Thu, Apr 15, 2010
I hope I have waited an appropriate amount of time to discuss this hot topic. I am not here to debate the pros and cons of this historic piece of legislation but instead to look at what opportunities it may offer.
As a fitness professional and entrepreneur I like to look at all legislation from those two perspectives, first as a fitness professional does this new law effect me or my clients and then as an entrepreneur, how does this new law change my business and what are the opportunities it creates. The last point is often over looked when a change is introduced and this is a shame because the glass should always be half full. It is easy and often too much so to just look for the negative and jump on the ‘I hate this band wagon'. I say we leave that for Fox News and CNN. Most obstacles and changes in life present new and often better opportunities for a serial entrepreneur.
Whenever any government passes a bill or there is a vote on legislation you want to look at it as a potential business opportunity. In the new health care reform there is a provision that could allow the savvy fitness entrepreneur an opening.
One part of this current legislation allows for a discount on insurance premiums, up to 50%, for persons that are taking part in a wellness program. Talk about opportunity, every fitness company and corporate wellness company should be running to human resource departments and say "I am going to save you huge amounts of money." do you want to know how?
A second opportunity is the 15 billion dollar allotment towards prevention and wellness services. Medicare will provide one free annual visit that includes a health risk assessment and a personalized 5-10 year prevention plan. Fitness and wellness companies must be excited at the potential opportunities to expand their services from the employer to the individual market.
So no matter if you are a pro or con person it is time to take off the glasses that scrutinize and put on a clearer pair of opportunity glasses and go out and build a new wellness service package that will assist to propel your business to excellence. The best part is that our Volo software will be there to assist you. You can create new schedules and appointments that will track these offerings and will ensure accurate billing for all new services.
So no matter what you decide to do with the new legislation this is a great opportunity for your fitness business and a great opportunity for all the people in the US.