Independence, what is your Fitness Business to you?
Posted by Nikki Layton on Mon, Jul 05, 2010
I hope that everything one has taken a moment to be thankful for the freedoms that we have in our countries. My question to you today is what are you doing with that freedom?

Running your own business grants you independence from a job provided you set it up correctly and have the systems in place that allow you the freedom to run your own fitness business without becoming a slave to the clients. This can be tricky at times because we want our clients to have success and we feel obligated to make times work in our schedules because we don’t want them to miss an appointment. While it is great to have that level of dedication to your clients that can also backfire on you as they can grow to assume that you will drop whatever it is you have scheduled to look after them.
3 quick tips to make sure you are setting up your fitness business to ensure your independence:
- Online scheduling allows the clients to go online and find times that you have marked as available without them looking over your should at your schedule. They won’t know that you aren’t available because you have scheduled a nap all they know is that you aren’t available. I know a lot of Personal Trainers that when we first talk about online scheduling they are nervous to give up the control but if they only open up the times they want clients to be able to schedule in and they book all their regulars into their time slots this can really streamline your fitness business and allow your clients some control to deal with scheduling issues when it is convenient for you.
- More rules than exceptions, this is a funny one but the more companies that I set up with Volo, our online scheduling, billing and member management software, the more I realize that some business have create a pricing structure that is so complicated due to the fact that they have these packages that they sell but almost every single person that they work with has an exception for 1 reason or another. There will always be exceptions but try to make them few and far between to save yourself a lot of administrative headaches.
- Never stop learning everyday you can learn something new that will help you grow as a person, as fitness professional and as a business leader. Subscribe to blogs from the fitness industry, marketing industry, business leaders anyone that you might be able to pick up a kernel of information that you can add to your box of tools. As humans our potential knows no bounds so don’t limit yourself.
Yes when you first start any business you will be working long hours getting new clients, putting together marketing efforts, attending networking events with other business professionals attending education conferences to learn more about your craft but despite all of the work you are achieving a new level of independence. The independence to live your life the way that you want!