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Online Marketing to Grow your Fitness Business

Posted by Nikki Layton on Wed, Aug 04, 2010
  
  
  

Growing your fitness business is a challenge that every small business owner has. There is never enough time for the networking events, the online social media let alone training your clients. Some websites that you may want to look into and take advantage of are the sites that are designed for location based services.

Before we get into the different sites here are some facts about how small businesses are (not!) using the web:

  • 40% of small businesses don’t have a web site
  • 81% of entrepreneurs still don’t take advantge of social media
  • 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
  • 84% don’t provide for e-commerce
  • 62% don’t use email marketing

(Source: Citibank survey.)

If you want to stay ahead of your competition you want to be focused on utilizing all the tools that are available to you. Here are a few of the location based websites where you can list your services and get inbound links to your website.

  • Yelp or Yelp for Canadians, on Yelp you can find anything from restaurants to personal trainers. People can write reviews and you can post all the details of your business
  • Fitness Reviews (Canada only right now) a great site where you can list your business and have all your clients go and write reviews of your services. You can also post all your press releases there to help spread the word of what is happening at your business.
  • Wellness to You is a services for mobile wellness providors from accupuncture to personal trainers. They have just started offering this service in Canada as well.
  • Google Local is where you can list your local business and it will show up in the listings next to the maps when people search. Here is a good article on getting started with Google local

googleplaces

These are just a few of the location based online marketing solutions that you can use to grow your fitness business. Get marketing and tke your fitness business to the next level!

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COMMENTS

How could I forget about Foursquare.... a great site that if your clients are using mobile device is a great way to connect and give prizes.

posted @ Wednesday, August 04, 2010 12:24 PM by Nikki Layton


Fantastic advice I will be talking with our manager and make sure we are using these tools. Thanks Nikki.

posted @ Wednesday, August 04, 2010 12:48 PM by Barry


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