Just because you have always done something that way doesn’t mean that it is the best way to do things, the fastest way or even the most efficient way. To grow your personal training business you are going to have to look at all the aspects of your business and honestly critique if that way or that client is the best for your fitness business. 

One of the things that I have seen in personal training business is thinking that your systems that you have to schedule your personal training clients are good. You don’t even have to think they are the best but if you are of the mindset that I have a system and it works for me so why should I change it I can pretty much guarantee that there are ways that you might be able to streamline your processes freeing up valuable time. 

Have you thought about how you sell your services? There are so many different ways to sell your personal training services that you need to make sure that the way that you choose, links up nicely with the way that you do your personal training scheduling otherwise you could be in for a lot of work trying to keep everything synced up.

What can you do to make your business better? What can you do to change the status quo and how will it streamline your fitness business? 

You know your business and you know what different elements that you have in your business so I am challenging you to look at your business very closely; to look at each different piece of your business and ask yourself, is this the best, most efficient, most profitable, best use of my limited time and energy?  If you want 2011 to be your best year ever then you need to look at all these aspects in your personal training business or your bootcamp business or whatever it is that you are trying to grow.

Here are some responses that I think don’t cut it:

• That is the way that we always do it. Technology and best practices are always evolving stay open to new and improved ways to run your business
• We make lots of money on that product/service. When is the last time you actually looked at your profit margins and your competitive landscape? Is there room to move?
• They are our biggest customer. Maybe they are but are they worth it? You might make the most off of them but to they consume more of your time than they are worth to you? If you weren’t working on all the things they ask you to do would you be able to grow a new revenue stream with a higher profit margin?
• I can’t afford to miss this opportunity. Be careful! Make sure you understand the opportunity before you decide if you can miss it. Yes we have all missed opportunities but some of them we are lucky that we didn’t get onboard or our business might have been tanked by our enthusiasm.
• This is what our clients like. Are you sure? When is the last time you did an anonymous survey? We think that we know our clients and we do, but giving them an opportunity to give feedback without fear of hurting your feelings and your relationship can really open your eyes.

When you go to review your business for the upcoming year remember dig deeper and find the underlying data so that you can determine if that client, that process, that relationship is going to bring you success in 2011 or just suck the juice out of your business.

If you want to learn more about how technology can be used to manage your fitness business sign up for a free demo of Volo.