Service that Rocks! Fitness Business 101
Posted by Walter Aguilar on Fri, Dec 17, 2010
In this day and age customers have more choices than ever on how they will spend their hard earned cash. Gimmicks, hard selling and banking on the attrition rate are out. Providing outstanding customer service is in especially if you want your fitness business to prosper!

Understanding your customers needs, discovering their wants, and providing the solution in an assertive yet respectful manner is crucial. Never under estimate the power of good listening. Effective listening skills are essential to knowing your clients and understanding their feedback will let you know if you are on the right track.

The fitness industry has often been dubbed the service industry. However, is that what your clients are experiencing? Outstanding service that rocks their socks off! Until service, service and more service becomes your mantra you may continue to struggle with too few sign ups and low retention of your existing members.
People respond well to being the center of attention and given service that motivates them to meet and exceed their goals. Some signs that customer service is a priority in a company are:
- Friendly and inquisitive staff
- Prompt answers to client questions
- Systems that benefit clients
- Help that is easily accessible
- Clients write positive testimonial letters
The moment we forget that the customer truly comes first is when our businesses start to lag.
Nobody is obligated to use our services. However, when can earn their business by how we treat them and our positive attitudes towards meeting their needs.
Everyone is different but everyone has the same desire to be treated with respect and feeling like they are important. The perceived value of your services are directly associated by the quality of customer service you provide.
Many complain that customers are unwilling to pay their prices. However, when a customer’s perceived value of your service surpasses that of your price, they will have no issue paying your price. You may even have to set up a waiting list.When you value your customer they in turn will value the service you provide.
At Volo we value not only our clients but also all who take the time to find out more about us. We know that be successful we have to help others be successful. That means providing a service that allows our clients to every opportunity to succeed.
If you would like to talk more about what customer service means to your business please comment below!