Why is it that some months you have more clients than you know what to do with? That Groupon promotion or 12 day free trial you initiated, really had them walking through the door. You had an energy buzz in your facility and your classes were finally full.

However, the following month the energy buzz is gone and classes reverted back to being half full.

What happened?

• Was it the price
• Was the type of class not motivating
• Was it the coupon jumpers running from 1 deal to the next

If you are unsure it could be due to weak tracking or prospect followup, without these you are probably scratching your head wondering what happened. One thing is clear though,with an effective studio management system you would immediately have answers at your fingertips.

Has this happened to you?

Photo Sarah_Jones

One month they are breaking down your door to get in and the next they appeared to have moved on. This yo-yo client effect is very common but that does not make it any less frustrating. What can be done to solve this fitness business damaging yo-yo effect? Get proactive and get an online studio management software that will work for you and with you.

An effective online studio management software system that will help you combat this client yo-yo effect should be able to:

1. Track all prospects
2. Allow you either text to their cell phones or email them
3. Offer you new technology to issue mobile coupons
4. Integration to auto responders so that you don't have to manually do follow up with every new client
5. Enable you to provide consistent messaging of who you are and what benefits they can expect to experience by signing up with you.
6. Provide an online portal where members and prospects can not only book themselves into classes but also purchase any of your time sensitive packages.
7. Allow you to create a survey for both members and prospects that will provide you with the critical data from which to make sound business decisions
8. Be user friendly for both staff, prospects and members ensuring that the system you are paying for is being effectively utilized.

Remember that having studio management software that is both effective and easy to use,is critical but it will not take the place of great customer service. By combining great studio management software with great service you will create an environment that your prospects will be lining up to sign on the dotted line.

In addition, your members will rave about your fitness business to their friends and family, who in turn will want to become your members. This will put an end to the client yo-yo cycle and allow you to focus on reaching your financial and personal goals. 

Do you have any Groupon or promotion stories that were an overwhelming success for you?