Have you ever been weighed down by piles of paperwork? Has running your fitness business become the job that you thought you would never have? Sitting at your desk and trying to figure out which clients attended which class, which clients did training with you and who has paid! I bet this isn’t what you thought you were getting into when you said I want to own my own personal training studio, or yoga studio or even a gym!

3 key pieces to managing a fitness business:

Studio scheduling software

Studio scheduling software allows you to manage your existing clients quickly and easily. Check out our recent blog for a list of things you want your studio scheduling software to do.  The key thing to know here is that the software is a tool that should free up your valuable time. If it is taking you hours every week to run your billing, update your newsletter software or figure out which of your clients haven’t attended a session then you need to implement a new system.

Marketing and Promotions for your Fitness Business

No matter how great you and any other trainers or instructors you have working for you are you always need to have new clients coming in your door! That means you need to be doing marketing and promotions. Some of the best marketing that fitness business do usually revolves around word of mouth, referral contests, free trials, networking with local business, transformation contests and donations to fundraisers. For some key questions to ask yourself read this post on marketing your fitness business.

Do you have systems in place that allow you to track the new clients/prospects, when they started, what they are interested in, when you need to contact them next?

This should be part of your studio scheduling software as you don’t want to be working in a several pieces of software that aren’t integrated as you will end up having to duplicate your data entry.

Follow through with your prospects

Now that you have the prospects calling, emailing or walking through your door what are you going to do? Have you created systems that ensure you have the time to email, call or meet them and answer the questions they have so that they feel ready to purchase?

There are ways you can automate your follow through using things like auto-responders, however there are going to be times when you are actually going to have to spend time talking with the prospects and doing things like fitness assessments. It is this 1:1 connection that makes the client feel confident in your skills and ready to take the next step with you.

As you can see running a fitness business is a lot more than giving your clients great workouts.

Want to learn more about how to use Social Media to grow your fitness business?

Do you have the time to work with 10 new clients this week? What piece of your fitness business is taking up too much of your time?