Have you ever thought about what you are really building as you grow your fitness business? What you are actually doing is building up a tribe.
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The tribe strength and growth will depend on tactics you choose to implement with your tribe. The tribe members all want to belong to a tribe that will encourage, challenge them, interact with them as they strive to meet their fitness goals.
You as a tribe leader, have the responsibility of providing not only the facility, but also a positive environment. Your tribe member will then want to help build the tribe by bringing others to join them.
Since tribe building tactics are of great importance, here are three key tribe building tactics:
- Be impeccable with your word
- Acknowledge the tribe members
- Use the power of web 2.0
Being impeccable with your word, builds trust and creates an informed, confident tribe. Communicate with your tribe with news and issues that are important to them. What new events are coming up, new ways of reaching their fitness goals, and letting them know when any rituals, like class changes or facility interruption may occur.
Acknowledging your tribe members at special moments is important. Things like birthdays, fitness goals met, and other significant milestone in their lives. This makes them feel valued and instills a deeper connection to their purpose and the tribe.
The power of web 2.0 cannot be understated. Youtube videos, face book, blogs, and twitter can all be leveraged to create cyber tribal spaces. There your tribe members can go to connect with one another and also let others know how great it is to belong to your tribe. In order for your tribe to grow, you will need the right tools.Acquiring a studio manage software that will allow you apply these three tribe building tactics is essential. Learn more about tribe managment Tribe Managementfrom Seth Godin.
This vital studio management software should include features such as:
- Allowing you to send emails and texts right from within system to specific groups or individual
- Automated email that will confirm and provide appointment reminders
- Automated email that will send out birthday and new member greetings on your behalf
- Allow you to create custom tabs within the member portal that will provide links to Web 2.0 sites such as Youtube, Facebook, Myspace, blogs etc.
When look at your fitness business as a tribe, then tribe building and management is a not only top priority, but necessary for survival in this competitive fitness market. A studio management software like Volo, can help facilitate these tribe building tactics. As your tribe grows your fitness business will grow.
Go implement these three tribe building tactics and learn to utilize the power of technology such as an effective online studio management software to help you achieve more.
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