Online Scheduling Software – Avoiding the Holiday Blues
Posted by Elliott Bertsch on Wed, Nov 30, 2011
The holiday season is upon us and it’s about to get quiet at your fitness business for the next few months until the New Year’s Resolution hits. What can you do to keep the holiday seasons hands out of your pocket and keep the revenue flowing from into fitness business?
One of the best ways to increase your revenue at slow times like this holiday season is to follow the masses. Everyone and their neighbor are offering some sort of a promotion or discount to try and redeem their cash flow for the next few months.
Here are a few ways to make sure that your wallet is not pinched to hard this holiday. The first thing that I would recommend you doing is investing in online scheduling software that has integrated marketing features. Once you’ve done this then putting out a Holiday Newsletter will be just in time for the frenzy shoppers looking for a great gift for their friends and family.

We all know that there is no better gift then good health, so your timing will be impeccable. Send out two newsletters to all of your subscribers. Send one to your prospects and one to your clients. This way you can fine tune both newsletters with the appropriate promotion.
This will certainly end the holiday blues and keep the cash flow running into your fitness business. All the frantic people looking for last minute gifts will love the Holiday Promotion that they can purchase and share with a loved one. The best part about this is that in your newsletter you can include a link directly to your online store where then can buy this promotion immediately. Their holiday shopping is done and you’ve accomplished your goal by using online scheduling software.

The next thing you will need to do is send out target specific emails to your current clients letting them know your having a Holiday Party at your location for all of your clients and they can bring their family and friends. For example if you’re running a boot camp you can offer a day’s worth of free classes to all of your clients family and friends. It’s a sure thing that when your clients bring their network to you, your business revenue will go up even in quiet times like the holidays.
Using online scheduling software will give you the benefits of having all of these marketing features in one place to ensure you have a full holiday bulge of cash flow into your business this holiday.