Buy one membership get one free! Baker’s dozen buy 12 sessions and the 13th is free! Boxing week sale! Pre-Boxing week sale! These are all examples of some special offerings that I have seen over the last few weeks. Everyone loves a deal, especially this time of year so it seems like all the fitness businesses out there have some sort of special to entice purchases. The trick to a good deal is to make it a win-win for you and your customer. As a fitness business you will need to look at your offerings to make sure that it is good for your bottom line.

Photo by Bramus!'s

I have seen some fitness companies that just give away too much for free or discount their services to the point that there is no return on investment (ROI). For serviced based businesses free is an easy give away because it is just time right? Well not really. The problem that fitness business will face is that discount can also lead to a devaluation of the service in the mind of their client. I refer to it as the Groupon effect. There is a whole sub set of people that are now professional deal scavengers. They will not eat at a restaurant go to a yoga class or attend a bootcamp if they do not get a dramatic discount.

So what do you do about it? How do you generate ROI and still keep value in a business and do some sort of special offering?

Fitness Business Offering 1:

You need to find complementary services or products to your main fitness business offerings. So an example of this would be if you had an introductory package to personal training that is $400.00 then offer a 30min massage certificate or nutrition session or free branded gym bag, shorts and shirt. All of these services complement the training package, provide value to the client and maintain the value of your core fitness business services.

Fitness Business Offering 2:

Complementary assessments are a great way to introduce yourself in a one on one environment and get to know what your prospective client wants from their training. If you offer bootcamps then it may be a posture assessment or form assessment on four key exercises such as a squat, row, push up and lunge this will give you great feedback and allow you to sell your bootcamp. Later you can offer a re-assessment to show how much they improved. For yoga it would be a posture or a range of motion assessment again like the bootcamp you would do a check-up to show improvements.

The goal with these offers is to make it so the client is purchasing your services at the rack rate so that when it comes time to renew they do not expect additional or continued discounts on your services plus this allow you to realize a quicker ROI.

To celebrate the holidays we have a special offer for you!