Have you wanting to make more money in the New Year in your fitness business? Have you been scrambling to put together marketing campaigns and get your systems in place for all the people ready to commit to their short term and long-term goals?

This is the time where anyone in the fitness business can make a killing with the right systems in place along with real results and a killer marketing campaign. I’m going to give you some tools to accomplish this task and all you need to do is implement and go full steam ahead.

Photo by wadem

You have until about January 5th before all the clients start flocking to there nearest fitness business. The question is will it be your business? Here are the best ways to ensure that you capitalize on this New Years Blitz.

Step 1. Have a system in place that will manage your leads to prevent loss of sales. Ensure that you are using a business management tool to cut your administrative time in half this New Year. Start using online scheduling software that integrates to a merchant account so you can sell eft and monthly recurring billing. Be sure that your software can send out personalized and targeted emails along with text messaging and newsletters to all your prospects and clients this New Year.

Step 2. Have your marketing campaign in place, whether you are a gym offering a 30 day free trial that converts into a yearly membership or your offering 2 weeks free of boot camp or 50% off of personal training for the first month. You need to make sure that you offer something of high value but low entry this New Year. This will ensure that your target market will notice you first. Using online scheduling software you will be able to manage where your traffic is coming from and which promotion is hitting home. Learn more about special offers in your fitness business here.

Step 3. Have multiple streams of income and options for your clients this New Year. It is been proven time and time again that a new client who buys from you will buy other services/items as well. Don’t miss out on maximizing every sale for every new client. Whether you’re offering an affiliate program for supplements, and online membership to your resources or simple an extended service for an additional fee. Be sure to have these streams ready for 2012.

Step 4. Know your ABC ‘s, as you might already know. However this is a crucial step along with the last 3 I mentioned. There’s no point in doing steps 1 through 3 if you don’t have a proven repeatable and duplicable sales process. You need to ensure that while the traffic is flying through your door their not flying out at the same time.  Now that you have the steps, start with the system and implement online scheduling software. Have a Happy New Year and get ready for all that 2012 will bring.

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