Recently I read 2 great articles, the first was on the top fitness trends from ACE and it said that basically any way that fitness professionals can deliver more for less the better response they were going to have from consumers in 2009.

Now, more than ever, people are feeling the stress of time and money.  In order for your business to be successful you need to be able to deliver a program that is going to allow you to generate good revenue so your business can grow and prosper but at a price per person that is more affordable than traditional personal training.

What did ACE say were going to be the hottest trends for 2009:

• Bootcamps
• Circuit classes
• Specialty group training classes from Kettlebells to Zumba

All of these have one thing in common they are group classes where the price can be a bit lower that a training session. This allows the consumer to get some personalized attention without the full price of 1 - 1 training, it also adds a totally different motivation factor that can be really effective.

So how can this help your business help others? The second article I read was about how a training company in the States was offering a "Free" by donation to the local homeless shelter, bootcamp class. They were holding it in a public space and all of their regular clients were welcome and anyone else that wanted to join was welcome they just needed to come a few minutes early to fill in health forms.

Now I think this is great on 3 levels:

1. You get great publicity
2. The charity gets publicity and much needed food or supplies
3. You get the names and contact information on people that actually want to do boot camps. Which you should be able to leverage into new clients.

All in all I think that there are lots of great opportunities to have a successful business in 2009 you just need to keep moving, help others and know that that the good will and word of mouth is going to drive your business to the next level.