When I was fresh out of high school I decided that I wanted to be in the film industry, I know fitness professional turned software vendor was originally in the film business, there is a story in there somewhere. One of my scripts writing professors would always point out to us that there is no such thing as an original story, that every script, movie or story is just a variation of an older one.

This is true for business as well you can sell a product or a service that’s about it. In the fitness business there are memberships, session packages, pay as you go or post billing everything else I have heard is a variation of these. So let’s look at these and how everyone can use them no matter your starting point.

1. Memberships: Standard membership are either a monthly reoccurring or an annual membership both provide access to the gym and select services usually classes. Lately I have seen numerous other ways that personal trainers and boot camp operators have stated to use memberships like a 1x week or 2 x week monthly memberships some even offer unlimited appointments.
2. Packages: Most common method of selling personal training start at a high rate for one session and a low rate for multiples. We now see the same thing for yoga classes or Spinning and even a boot camps.
3. Pay as you go: Also known as fee for service this is most common in physiotherapy, massage and chiropractic care. I have seen this in some of the studios that do a drop in boot camp or spinning and some specialty classes in gyms.
4. Post billing: This is where you allow your clients or member to use your services and bill them at the end of the month or on a specific billing date.

I personally use this in my training company and it works best for me but I will state that it is not for everyone. It is also gaining in popularity with small specialty studios and gyms where some combine it with some sort of annual or monthly membership.

If you are thinking that you want to come up with a different way to sell your service just stop and remember it is not the way you sell your service but how you provide it that will determine your success.

Also the methods described above are proven to work so as a start up don’t waste time trying to educate people on how you sell versus on why they need your service.

Fitness is a service and you need to provide the best service first and package it second, in the 10 years that I have had my company we have changed the way we sell our service four times but we have never changed the service we provide.

The key here is know that over time you too will change how people purchase from you and some of you may expand your offerings, but what needs to be constant is service.

So the simple answer to “How do you sell your Fitness Services?” is know your market, perfect your style, make it easy for people to buy and provide great service.